Not So Ape is a Tokyo streetwear brand that respects diversity and thinks freely to pursue the styles of youth culture. Our mission is to create a world where young people feel confident about their own unique personalities. Inspired by street culture and those who value individuality, we propose style that lets you express yourself anywhere.

MADE BY DIVERSITY
We respect diverse backgrounds and offer distinctive products with sometimes bold colors and designs.

AS A GLOBAL BRAND 
We are expanding globally so people everywhere can be themselves..

WITH JAPAN IDENTITY 
We are proud to be a Tokyo-born brand and make every product in Japan.